Automation of catalog operations with Playment APIs

Sellers across the country list products of various categories like apparels, footwear, fashion accessories, etc. via a self serve UI, provided by one of the leading e-commerce portals in India. Over 20% of catalog attributes provided by these sellers are blatantly incorrect resulting in high customer returns and dissatisfaction. Hence, a stringent QC process for incoming catalog is imperative before it goes live on the e-commerce portal.

SCALE: Checking and correction of 5000 products per day
Expected TAT: 24 hours

SOLUTION:

  • Client integrated with Playment’s APIs to facilitate automated data transfer on realtime basis.

  • Playment built a completely automated workflow consisting of two major steps - Verification & Correction.

  • Verification - 20 different types of tasks, as part of workflow, were created to check 5-6 attributes (Category, Brand, Colour, Print type etc.) for products spanning across 60+ categories. The incorrect values were flagged.

  • Correction - Flagged incorrect values were rectified by via expert Players on the platform.

  • Tasks were routed to only expert Players in cataloging exercises, selected using Playment’s self-learning player selections logic (PSL) which evolves every time a Player submits a task.

  • Depending upon level of subjectivity a particular task was routed to 3 - 7 expert Players on the platform until the most accurate answer is sourced.

  • Final output was provided back to the client in the desired format through an API.

Next Steps:
We plan to increase the scale from 5,000 products/day to 1,00,000 products/day as we constantly improve the overall accuracy and reduce TATs.

Request Demo to know more.

Rupam Gupta

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